PLDT and Smart are aggressively marketing their Internet shop franchise packages at the malls.
The Internet shop franchise packages include:
- PLDT myDSL Internetcafe+
- Smart Bro computer station
- Smart Click Internet & more
(For a quick rundown, see Internet Cafe franchises on eOFW)
I like these developments in Internet shop franchising. I like it because there is value-added when PLDT/Smart spends corporate funds on marketing, on building a franchise, on building a brand, on providing the service. From an entrepreneur’s perspective, I think that as long as there’s a good location, the PLDT/Smart internet shop franchise will prosper.
From a ICT development perspective, I like it because the business model allows proliferation of Internet access points around the country at a sustainable rate — at least more sustainable than government PC/Internet connectivity programs. I like it because it helps make Internet access pervasive even in the rural areas of the Philippines.
My friend Nelly attended an orientation for a myPLDT Internet shop franchise. She’s interested in it because it offers financing for her business — not necessarily an Internet shop, but a business that needs multiple computers). Instead of shelling out a huge capital expense for her computers, she could apply for the franchise, get financing for the computers and spread the cost of hardware over 12 months.
On another note, Nelly mentions that 75% of the orientation participants were OFW returnees from Lebanon! Looks like this franchise is also being marketed to OFWs.
It’s still a young franchise with all the flashy presentations. Who knows whether it will prosper or flop? I hope it doesn’t go the way of Zagu’s hyper-growth … where after the initial hype, only a few of Gagus are afloat.
For inquiries, call 101-888 (PLDT/Smart phones or cellphones) or visit www.mypad.net .Â
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