One in Three (34% of the 80 million) Filipinos uses cell phones
63% of the upper middle to upper classes own cell phones
17% of the poorest sector have cell phones.
Reference: Pulse Asia’s March-April 2003
94% of Filipino cell phone users send SMS
70% of them sending as many as 10 messages a day
Primarily P2P
57% use it to send messages concerning family or relatives
52% to send greetings
Reference:
Powerpoint presentation of Emmanuel Lallana, Commissioner – Commission for Information and Communications Technology
Popularity: 1% [?]
