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I got this information via email on how Pinoys use mobile apps and online apps. I made sure from the source whether I could share the information. Glad to pass on the information to help readers understand where the Mobile Apps market is like and where it’s headed. There are two studies in the files below. 

The first is how Pinoys use Mobile Apps. The second is What Pinoys do Online. 

How Pinoys use mobile Apps 

Among the top usage of Mobile Apps are m-commerce, MMS, ringtones, gaming and infotainment. Of course Txt Messaging is used by many more subscribers, it’s included in the table further below just for comparison. Other items in the list are Graphics, Music, Email Msg, Mobile TV/ video, Mobile IM, 3G Sub (just for comparison). 

Philippine Mobile Apps Users 2009 (click to see full image)

Philippine Mobile Apps Users 2009 - figures (click to see full image)

Philippine Mobile Apps User 2003-2013 (click to see full image)

The second study is What Pinoys do online. On the top of the list is email, chatrooms and playing games. This information is rather dated (2008). 

Other items on the list include: Playing games, Download pictures, Download games, Academic study/research, General browsing, Download music/ MP3, Video conferencing, Listening to online radio, Download videos, Sports 

What Filipinos do online 2008 (click to see full image)

What Filipinos do online 2008 - figures (click to see full image)

Here’s a link to the excel file: How Pinoys Use Mobile and online Apps on Google Docs. It includes information for neighboring countries Indonesia, Thailand and Vietnam.

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